Resources for End-of-Year Fundraising

Individual giving is critical to a non-profit’s success and much fundraising is done between now and the end of the year. While this is a crunch period, organizations should be developing and cultivating relationships with individuals and donors throughout the year. Here are some resources with tips for direct mail and on-line end-of-year fundraising.

Gail Perry of Fired-Up Fundraising has tips on what not to do for direct mail fundraising in”Top 10 Ways to Screw up Your Year-End Fundraising Campaign” and things one should do in “The 10 Essential Ingredients of Succesful Year-End Campaigns.”

Marc Pitman of the Fundraising Coach blog outlines steps for writing and mailing end-of-year letters and tips for using Twitter and Facebook for year-end appeals.

Network for Good has a recent article about successful on-line year-end fundraising with “Plan Your Year-End Campaign in 7 Easy Steps.”

If you’re interested in learning more tips for on-line end-of-year giving, join Network for Good’s Katya Andresen and Jeff Brooks of Future Fundraising Now for a webinar “Seven Incredible Hours: How to Make the Most of Year-End Giving Online” on Tuesday, November 2 at 1:00 pm.  Register here to join this free one-hour webinar or to download the podcast afterwards.

Finally, your 2011 end-of-year campaign starts in January. Thank donors and show your gratitude throughout the year. Develop relationships with others to connect with your mission and inspire them to give next year.

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